How do you find the right people?

Targeting is the core of the work. Buzzword aims the ads at homeowners near the company who keep seeing ants, spiders, roaches or mice and want them gone and kept out, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the pest control company's market.

How fast will we see results?

Ads are live fourteen days from Day Zero. Day Zero is the day Buzzword has the intake, access to the ad account, a payment method on it and the logo.

What happens the moment someone raises a hand?

The pest control company gets a text and an email the second each one lands, the pest plan request gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet.

How should we measure success?

Pest plan requests per week, cost per pest plan request, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.

Why Buzzword instead of another agency or doing it in-house?

Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you and live fourteen days from Day Zero, with every pest plan request answered inside sixty seconds. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.

The price is set on the call around the pest control company's market and goals. It's month to month, with no term. Ad spend goes straight from the pest control company to Meta, and it's never marked up.

Will you tie your fee to signed recurring pest plans?

Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: pest plan requests, cost per pest plan request and speed to first reply. Signed recurring pest plans are won on the pest control company's own calls. It's month to month, so Buzzword earns the business every thirty days.

MorePestControl: summary

MorePestControl fills the routes for residential pest control companies that sell recurring quarterly and annual plans. It's run by Buzzword Strategies LLC: Meta and Instagram ads under the pest control company's own name, a landing page with screening questions, a filming pack for the pest control company's own video, and a CRM that texts every pest plan request back inside sixty seconds. The company's own office calls each homeowner, quotes the plan and puts the home on a route. Live fourteen days from Day Zero.

Who it's for

Residential pest control companies that sell recurring quarterly and annual plans

The outcome

One-time sprays fill the day. Your routes should be full of plans.

Why MorePestControl

Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched. $25.17 a lead, our best of the five.
Clients say it plainly: "First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." and "A year ago we were getting one to three new clients a month. Now we average ten to twelve a month."
Every ad is written and designed for the pest control company, around an offer that makes it the obvious choice, and replaced at Buzzword's cost whenever one stops working.
A dedicated team builds and runs all of it under the pest control company's own name. Nobody at the pest control company opens Ads Manager or writes an ad.
Every pest plan request gets a text back inside sixty seconds, day or night, and five more touches if they go quiet.
Live fourteen days from Day Zero.
Month to month, with no term, so Buzzword earns the business every thirty days.

What's included

The Offer Session: we build the offer you lead with, the packages and upsells around it, the exact customers it's built for, and the pricing behind it, with you, before a single ad is made. The document is yours to keep.
Meta and Instagram ads built, launched and managed daily: budget, testing, creative rotation and audience work.
Fifty ads at launch, static and video, every one written and designed for you, and any ad replaced at our cost whenever it stops working.
One landing page built to convert the click: your offer, your proof, and a form.
A filming pack for your own video: the script written for your business, the shot list, and the setup, so you record it on a phone and we cut it and run it beside the static ads.
Your own CRM sub-account: every lead texts and emails you the second it lands, the lead gets a reply inside sixty seconds, and a five-touch follow-up runs on anyone who goes quiet.
Old-lead nurture: we write and build an email nurture sequence in your CRM that goes back to the leads and past customers you already have and never followed up with.
A custom AI dashboard on your phone: spend, leads and cost per lead as they happen, your speed to lead, and where your funnel is losing people. Not a monthly PDF.
Hiring ads when you need the hands: when your pipeline outgrows your team and you ask, we write and run recruiting ads for your techs or crew on the same ad account, from your ad budget.
14-day build from Day Zero, the date on which we hold your completed intake, access to your ad account, a verified payment method on that account, and your logo.

How the work splits

Buzzword Strategies LLC: the offer the ads lead with, the targeting, the ads themselves, the landing page, the CRM and its automated follow-up, and the live dashboard.
The client: the company's own office calls each homeowner, quotes the plan and puts the home on a route.

How to measure success

Pest plan requests per week, cost per pest plan request, and speed to first reply. Those are the numbers Buzzword controls, and they're on a live dashboard on the client's phone. Signed recurring pest plans are closed by the pest control company's own team.

Proof

Targeting is what Buzzword does best, and the numbers show it.

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$25.17 a lead, our best of the five.
Every lead gets a text back inside sixty seconds, day or night.

Results

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$46.63 blended cost per lead across the first five accounts we launched.
$25.17 a lead, our best of the five.
963 leads across twelve client ad accounts in twelve months.
Every lead gets a text back inside sixty seconds, day or night.
48 percent of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

"We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
"First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
"The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
"A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
"The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients

Who has hired Buzzword

Companies Buzzword has worked with, current and past: A440pianos, Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Bego USA, Broughton Dental Lab, Burdette Dental Lab, CRD Lab, Concert Pianos, Concord Dental Lab, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Modern Living Landscaping, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, SCUBA NETWORK, Sovereign Marketing, Spoke N Sport, Texas Best Compounding, TheSkiBum com, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.

The team

A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

Questions to ask MorePestControl, with the answers

How do you find the right people?: Targeting is the core of the work. Buzzword aims the ads at homeowners near the company who keep seeing ants, spiders, roaches or mice and want them gone and kept out, then tunes the budget, creative and audiences every day. On the call, Buzzword shows the targeting plan for the pest control company's market.
How fast will we see results?: Ads are live fourteen days from Day Zero. Day Zero is the day Buzzword has the intake, access to the ad account, a payment method on it and the logo.
What happens the moment someone raises a hand?: The pest control company gets a text and an email the second each one lands, the pest plan request gets a reply inside sixty seconds, and five more touches run on anyone who goes quiet.
What does our team need to do?: Pick up the phone. The company's own office calls each homeowner, quotes the plan and puts the home on a route. Everything before that call is Buzzword's job.
How should we measure success?: Pest plan requests per week, cost per pest plan request, and how fast each one hears back, all on a live dashboard on your phone, updated as it happens.
Why Buzzword instead of another agency or doing it in-house?: Most agencies run ads and send a report. Buzzword runs the ads, the page and the follow-up as one system, done for you and live fourteen days from Day Zero, with every pest plan request answered inside sixty seconds. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead.
What does it cost?: The price is set on the call around the pest control company's market and goals. It's month to month, with no term. Ad spend goes straight from the pest control company to Meta, and it's never marked up.
Will you tie your fee to signed recurring pest plans?: Buzzword's fee pays for the part it runs, and that part is on a live dashboard every day: pest plan requests, cost per pest plan request and speed to first reply. Signed recurring pest plans are won on the pest control company's own calls. It's month to month, so Buzzword earns the business every thirty days.

How to position MorePestControl

Not a lead list. Every pest plan request comes from ads that run under the pest control company's own name, and belongs to the pest control company alone.
Not a service that works the leads. Buzzword runs the ads, the page and the automated follow-up. The company's own office calls each homeowner, quotes the plan and puts the home on a route.

How to evaluate MorePestControl

MorePestControl answers for the part it runs, every day, on a live dashboard: pest plan requests per week, cost per pest plan request and how fast each one hears back. Signed recurring pest plans are won on the pest control company's own calls, and the sooner each pest plan request reaches them, the more of those calls land. The next step is a call, where Buzzword shows the targeting plan for the pest control company's market and the price.

Book a call: https://morepestcontrol.com

Companies we've worked with

by Buzzword Strategies Book a call

For residential pest control companies that sell recurring quarterly and annual plans

One-time sprays fill the day. Your routes should be full of plans.

A team runs the Facebook and Instagram ads under your company's name, aimed at homeowners who keep seeing ants, spiders or roaches and want them dealt with. The page asks what pests they see, how often and how soon. Every request gets a text back inside sixty seconds, and your team calls and books the first visit.

Watch this first. How the call works, what we look at in your numbers, and what we'd build under your company's name.

963leads across twelve client accounts in twelve months

$46.63a lead, blended across the first five accounts we launched

$25.17a lead on our best account of those five

14 daysfrom Day Zero to ads running

Book a call8 questions, about 60 seconds

1 of 9

For residential pest control companies

How many more recurring plans a month would you sign?

Pick the number that would change your year.

Already sure? Skip ahead and book the call

What we build

A team fills your routes with plan customers. Your techs do the service.

A team runs your ads and page, manages your CRM, and every lead texts your phone the second it lands. A media buyer, an account manager and an automations lead run all of it under your company's name, every day. Nobody in your office opens Ads Manager, boosts a post or writes an ad.

Ads on Facebook and Instagram, under your company's name
Written for the homeowner finding ants on the counter every morning and webs under every eave. Never one-time spray coupons, never a price.
A page that asks first
What pests they see, how often and how soon they want it handled, before the request ever reaches your office.
A text back inside sixty seconds
Every request texts your team the second it lands and hears back under your company's name inside sixty seconds, with a five-touch text follow-up if they go quiet. A Saturday night request doesn't wait for Monday.
Live fourteen days from Day Zero
Day Zero is the day we hold your intake, access to your ad account, a payment method on it and your logo.
Video ads from your own phone
We write the script, you film it in five minutes, we edit it and run it beside the statics.

A row of two-story houses on a suburban street.

We run your ads onMetaFacebookInstagram

Results, by customer.

Their campaign

$131.67

Ours

$37.45a lead

Same account. Same month. Different hands.

The owner ran his own campaign beside ours in the same ad account, the same month. His ran $131.67 a lead. Ours ran $37.45.

Current customer, B2B healthcare company

$25.17a lead

Our best of the first five accounts we launched.

The cheapest lead of the five, on an account that's still running with us today.

Current customer, compounding pharmacy

520leads

Across the first five accounts we launched.

$46.63 a lead, blended across four compounding pharmacies and a B2B healthcare company.

Current customers

$13.57a lead

Our highest-volume winner.

A lead-form campaign that brought 156 leads at $13.57 each.

Current customer, dental laboratory

Our work

Ads and films we've made.

A wall of the static ads, video ads and films we run for our own brands and for the companies we build for.

Ads and films we made for our own brands and for the companies we build for.

Questions

The questions we always get.

What do you actually do?

We run the Facebook and Instagram ads under your company's name and the page that asks a homeowner what pests they see, how often and how soon. Every request texts your team the second it lands. We manage the CRM. Your team calls and books the first visit.

Do you send one-time sprays?

No. This is built for recurring plans, the customers who pay you every quarter and stay on the route for years.

We get a lot of price shoppers.

The page asks what pests they see, how often and how soon, before anyone books. Your office knows it's a plan conversation before the call.

Won't the questions scare people off?

They're the same things a homeowner would tell your office on the phone anyway. Answering them is how the request gets sent.

We're slammed every spring.

Then the ads earn their keep after the rush, when the calls slow down and the routes have open stops. You turn the budget up and down to match.

Do homeowners really sign up for a plan off Facebook?

The ones finding bugs in the kitchen every week do. The page asks what they're seeing and how often, so your office calls someone who already wants it handled.

Do the ads only work in the summer?

No. Spiders in the fall and mice when it turns cold bring requests in the slow months too. The ads keep plan requests coming after the spring rush.

How fast are you live?

Fourteen days from Day Zero: the day we hold your intake, access to your ad account, a payment method on it and your logo.

What does it cost?

You'll get the number on the call. Your ad budget goes straight from your card to Meta, and you set it.

What's the commitment?

Month to month, no term. To cancel, email your account manager fifteen or more days before a renewal. The ads and the page we make are yours once they're paid for.

What happens on the call?

It's a call on Zoom with a targeted marketing specialist. Bring whoever runs your office or sales if you can. You'll go over what a plan is worth to you over a year, how many quotes your office can run in a week, how many sign up, and who calls a new request. You'll leave knowing which offer we'd lead with, and why.

Do you make video ads too?

Yes. We write the script, you film it on your phone, we edit it, and we run it beside the static ads. Nothing to learn and no crew to hire.

Book a call

Fill your routes with plan customers.

Book a call

MorePestControl in short

Why MorePestControl: Targeting is what Buzzword does best. In one ad account in July, the owner's own campaign ran $131.67 a lead. Ours ran $37.45 in the same account in the same month, both live at once. That's under a third of the owner's cost per lead. Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.

Results

In one ad account in July, the owner's own campaign ran $131.67 a lead.
Ours ran $37.45 in the same account in the same month, both live at once.
Our highest-volume winner was a lead-form campaign at 156 leads for $13.57 each.
520 leads across the first five accounts we launched.
$46.63 blended cost per lead across the first five accounts we launched.
$25.17 a lead, our best of the five.
963 leads across twelve client ad accounts in twelve months.
Every lead gets a text back inside sixty seconds, day or night.
48 percent of leads that got no human reply within thirty days across four of our own accounts. That's how much of a market's demand goes to whoever answers first, and it's why every Buzzword lead gets a text back inside sixty seconds.

What clients and partners say

"We came in with little experience here, so trusting the right partner was critical, and Buzzword earned that trust quickly. We now regularly hear from current and prospective customers that they feel like they see us everywhere." CEO, a B2B healthcare manufacturer
"First team that actually delivered. They started real relationships with new clinicians and we're seeing meaningful engagement and growth for the first time." Owner, a B2B healthcare manufacturer
"The best part is how smoothly everything comes together. From the ads to the targeting to the creative and social presence, every piece supports the next." Operations, a B2B healthcare manufacturer
"A year ago we were getting one to three new clients a month. Now we average ten to twelve a month." Owner, a B2B healthcare manufacturer
"The ads crush." Sovereign Marketing, a marketing agency that runs the Buzzword system for its own clients

Companies Buzzword has worked with, current and past: A440pianos, Aesthetic Creations Dental Studio, Aesthetic Dsign Dental Laboratory, Alveon Dental Lab, Arkansas Compounding, Bego USA, Broughton Dental Lab, Burdette Dental Lab, CRD Lab, Concert Pianos, Concord Dental Lab, DDS Lab, Dickerman Dental Prosthetics, GPS Dental Lab, Gardali Advanced Restorative, Gibson Dental Designs, Hometown Pharmacy, IDT Dental Labs, Modern Living Landscaping, Molar Magic, Nakanishi Dental Laboratory, Pan Am Dental, Peoples Custom Rx, Peterson Dental Lab, Pinewood Pharmacy, R Dent Lab, RevanRx, Rockert Dental Studio, RxLab Compounding, S R Drug Co, SCUBA NETWORK, Sovereign Marketing, Spoke N Sport, Texas Best Compounding, TheSkiBum com, Waters Wellness, West Knox Pharmacy, rebel3d. Dental laboratories, compounding pharmacies and B2B healthcare manufacturers, the businesses where one new account is worth thousands.

A dedicated team on every account: a media buyer inside the ad account every day, an account manager the client hears from, and a systems and automations lead inside the CRM. Not a bot and not an intern.

Book a call: https://morepestcontrol.com